Powered by the BIG12 Framework

Your marketing advisor.
Always on.
Always honest.

Most business owners copy tactics off others, guess at strategy, and never have an honest conversation about what they really want to build. Buddy changes that. He is your thinking partner, your marketing brain, and your 24/7 advisor working to optimise your business around your vision, not someone else's playbook.

Book a free demo → Talk to Buddy now
Trusted by businesses across the UK
Build the business you actually want. ✦ Not someone else's. ✦ Stop copying. Start building. ✦ Your vision. Your strategy. Your growth. ✦ Optimised 24/7. ✦
Step 01
Unload your brain.
Tell Buddy everything. Your ideas, your worries, your goals, your frustrations. He listens, remembers, and turns it into something you can actually work with.
🧠
Step 02
See clearly.
Buddy shows you exactly where you are across all 12 marketing pillars. What is working, what is not, and what to focus on first. No more guessing.
🔍
Step 03
Build what you need.
A real strategy. A Power Offer. A clear plan of action. Not borrowed from someone else's business. Built specifically for yours.
⚡
Step 04
Grow your business. Fast.
Buddy keeps working while you sleep. Tracking progress, pushing new ideas, optimising your top line. Every conversation moves you forward.
🚀
Start right now →
The product

Marketing advice that actually knows your business

Buddy remembers everything. Your goals, your customers, your competitors. Every conversation builds on the last one.

app.onlinemarketingai.co.uk
B
Buddy
Your Business
Foundations
Execution
To Do
Progress
🔔 New from Optimise
Google Maps update — affects your rankings
Google Maps strategy
Your Business · Growth Partner · Pillar 7
You
How do I get more Google reviews?
B
Good timing. The simplest fix is a text sent within 24 hours of finishing a job. With Pillar 7 it is all about making it easy and timely. Want me to write you a template?
You
Yes please
B
"Hi [name], great working with you today. If you have two minutes a Google review would really help us out. Thanks, [your name]." Keep responses personal too — Google reads them as fresh content for your Pillar 1 ranking.
Ask Buddy anything...
BIG12 Audit — Your Business
Overall score 36/60 · Growing
SEO Social Email Brand
Website & SEO
3
Reputation & Reviews
2
Lead Generation
3
Social Media
2
Analytics & Data
3
Brand & Positioning
4
Your Marketing Strategy
Agreed with Buddy · June 2026
Positioning
The go-to specialist in your area. Known for quality, trust and results that generic providers cannot match.
Target market
Local customers who value expertise over cheapest price and are ready to buy from someone they trust.
90-day focus
Build review system, sharpen website messaging, create dedicated landing pages. Goal: double qualified enquiries within 90 days.
Your Power Offer
4 offers built by Buddy · June 2026
The Premium Offer — Website & Google Ads
Get your result with a full guarantee. Specific, tangible, built around what your best customers actually want.
The Entry Offer — Social media & referrals
A lower-commitment starting point that builds the relationship and converts into your core offer over time.
Your one-liner
We help your ideal customer get their dream outcome in a clear timeframe, or we make it right. No risk, no jargon, just results.
How it works

From audit to execution in three steps

01
Take your BIG12 Audit
A 10-minute snapshot across all 12 marketing areas. You see exactly where you are strong, where the gaps are, and what to tackle first.
02
Build your Business Brain
Through conversation, Buddy learns your positioning, your ideal customers, your goals and your competitors. He never asks you the same thing twice.
03
Agree your strategy
When Buddy knows enough, he helps you agree a clear north star. Your positioning, who you are for, and your Power Offer.

What growth looks like

Businesses using Buddy consistently see momentum build across their BIG12 pillars over time.

BIG12 Coverage
Enquiries
Actions completed
First 6 months with Buddy
Month 1Month 2Month 3Month 4Month 5Month 6
0
BIG12 pillars covered
0
Monthly enquiries
0
Actions completed
Features

Everything your marketing needs. Nothing it does not.

Buddy is not a generic AI. He knows the BIG12 framework, he knows your business, and he gets more useful the more you use him.

🧠
Business Brain
Buddy builds a living profile of your business through conversation. Goals, customers, competitors, pricing. He never forgets.
🎯
Your Strategy
A clear agreed north star. Positioning, target market, USP, 90-day focus. Built with Buddy, owned by you, revisited whenever the business evolves.
⚡
Power Offer
Four different offers built from your business data. A one-liner you can put on your homepage tomorrow. The thing that makes customers say yes.
📋
BIG12 Audit
A scored report across 12 marketing pillars with a visual radar chart. Your before picture. The baseline everything else is measured against.
📈
Progress Tracking
See what you have built. BIG12 coverage map, actions completed, momentum score. Connect GA4 and Buddy tracks your actual traffic and leads.
🔗
Platform Connections
Connect GA4, Google Search Console, HubSpot, and more. Buddy reads your real data and gives advice grounded in what is actually happening.
🚀
Sprints
Pick any of the 12 BIG12 pillars and sprint on it. Focused actions, guided by Buddy, with a defined outcome at the end.
✅
To Do
Every Buddy conversation generates real actions. They land in your To Do list, organised by pillar, ready to tick off as you go.
🔍
URL Reading
Paste your website or a competitor URL into chat. Buddy reads the actual page and gives specific feedback on what is working and what to fix.
The BIG12 Framework

12 pillars. Complete marketing coverage.

Buddy knows all 12 areas deeply. He knows which ones to focus on first for your specific business.

🌐01Website & SEO
📱02Social Media
✍️03Content Marketing
📧04Email Marketing
🎯05Lead Generation
📣06Paid Advertising
⭐07Reputation & Reviews
🎬08Video Marketing
🤝09PR & Partnerships
📊10Analytics & Data
🤖11AI & Automation
💡12Brand & Positioning

Buddy helps you

Pricing

Simple pricing. No surprises.

Setup fee covers onboarding and configuration. Monthly fee keeps Buddy current, connected, and improving.

Growth Partner
£99
per month
+ £499 setup fee
  • ✓
    Full Buddy AI advisor
  • ✓
    BIG12 Audit and strategy
  • ✓
    Business Brain and Power Offer
  • ✓
    GA4 integration
  • ✓
    Unlimited conversations
  • ✓
    Monthly BIG12 updates from OYM
Get started
Most popular
Managed Growth
£149
per month
+ £699 setup fee
  • ✓
    Everything in Growth Partner
  • ✓
    3 platform integrations
  • ✓
    Quarterly strategy review call
  • ✓
    Priority news and updates
  • ✓
    Competitor monitoring
  • ✓
    OYM team access for questions
Get started
White Glove
£249
per month
+ £999 setup fee
  • ✓
    Everything in Managed Growth
  • ✓
    Full platform stack connected
  • ✓
    Monthly review call with OYM
  • ✓
    Proactive alerts and insights
  • ✓
    Custom Sprint programmes
  • ✓
    Direct access to Stuart and team
Get started
More than a tool

You don't have to figure out your marketing alone

Most small business owners are copying what they see others doing. They borrow tactics from competitors, follow trends that do not fit their business, and make big decisions without anyone to sense-check them.

Buddy gives you something different. A space to think honestly about your business. What you actually want to build, who you want to serve, what success really looks like for you. Then he helps you get there.

Not a plan that sits in a drawer. A living strategy that works to optimise your top line every single day. Built around your vision, not someone else's playbook.

Always available

Sunday evening, 10pm, you have a pricing question. Buddy is there. No waiting for a callback, no agency day rates, no judgement.

Remembers everything

Buddy builds up a picture of your business over time. He never asks you to repeat yourself. Every conversation starts where the last one left off.

Honest with you

If your idea is not a good one, Buddy will say so. Not to be harsh, but because a yes-man is useless. He will always explain why and help you find a better route.

Only has your interests

No upsells, no hidden agenda. Buddy exists to help your business grow. That is it.

18
years of marketing expertise behind every answer
12
pillars of marketing knowledge Buddy draws from
24/7
available whenever you need to think something through
What clients say

Real businesses. Real results.

"Buddy told me things about my own business I had not been able to articulate myself. The Power Offer alone was worth the setup fee."

EP
Etta Plumbing
Trades & Home Services, Derbyshire

"We have tried a few AI tools and none of them remembered what we had discussed before. Buddy builds on every conversation. It is a different product entirely."

CF
Croots Farm Shop
Farm & Hospitality, Derbyshire

"The BIG12 Audit was the honest conversation about our marketing we had never had. The radar chart made it impossible to ignore the gaps."

AG
All Good Group
Hospitality, Multi-site

Connects with your existing tools

Google Analytics
Search Console
HubSpot
Mailchimp
Meta Ads
Shopify
Klaviyo

More integrations coming. Ask Buddy what's on the roadmap

Built by
Optimise Your Marketing
18 years of marketing expertise, baked into every conversation.
Free — no commitment

Get your free Online Marketing Audit

Tell Buddy about your business and he will gather everything needed for a full audit across all 12 BIG12 pillars. I will run it and send you a detailed report showing exactly where you stand and what to focus on first.

No catch. No sales pitch. Just an honest picture of your marketing.

1
Answer 5 quick questions with Buddy
2
Leave your name and email
3
Receive your personalised BIG12 Audit report
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Buddy
Free Marketing Audit
Online
Try it now

Talk to Buddy right now

Ask him anything about your marketing. No login, no commitment.

B
Buddy
BIG12 Marketing Advisor
Online

Want Buddy set up for your business? Book a free demo →

Ready to build the business you actually want?

Book a free 20-minute demo and we will show you exactly what Buddy can do. Or talk to Buddy right now — no login, no commitment.

Book a free demo → Talk to Buddy now

No commitment. No credit card. Just a conversation.